Blue Acorn Logo Redesign

Blue Acorn didn’t want to do a massive overhaul, they just wanted to give their current mark a facelift—one of those classy facelifts that make your friends ask you if you’ve been sleeping better lately or lost some weight because you look like a more vivacious version of yourself and not like a different person.

Overall we removed the gradient, lost the shadow, simplified the acorn, and improved upon the letterforms by choosing a typeface that more closely reflected Blue Acorn’s brand. The end result is something new and fresh, more refined but just as playful.